The genus helichrysum includes more than 500 species distributed almost all over the world. Many are grown as ornamentals. In Greece there are about ten species. It is found mainly in the regions of the Prefecture of Preveza, Thesprotia Prefecture and the Ionian Islands.

Its flowers are small yellow and its stem is thin. When dried, the plant keeps its shape and the tops of the flowers their yellow color, which is why they are also called “immortal” or “amaranth”.



The aromatic semishrub grows in uncultivated places in both continental and coastal areas. It adapts satisfactorily to poor soils with ph 6.6 – 7.5 and prefers sunny places. They withstand high temperatures and dry periods and survive light frosts and have moderate water needs. In dry periods, irrigation is required 1-2 times a week. They are quite resistant to insects and diseases.